Privacy Policy

Effective Date: May 15, 2019 | Last Updated: July 24, 2025

1.0 Introduction

At HengOngBet, we are deeply committed to ensuring the privacy, security, and online safety of our users. This Privacy Policy is intended to inform you about how we collect, use, and share your personal data when you interact with us or use our website. This policy outlines the manner in which HengOngBet("we", "us", or "our") gathers and processes Personal Information.

By using our services, you acknowledge that your Personal Information will be processed in accordance with this Privacy Policy. If you choose not to provide your Personal Information, we may be unable to offer support for your queries.

2.0 The Information We Collect

"Personal Information" refers to any data from which you can be personally identified. This includes your name, email address, home or business address, and telephone number.

We collect Personal Information that you provide to us directly, such as when you register for an account, submit inquiries, or through any other communications. We also gather information about your usage of our website through technologies like cookies.

3.0 How We Use Your Personal Information

We only process your Personal Information when we have a lawful basis to do so, in accordance with data protection laws. Your information is collected and processed for the following purposes:

Player & Sales Inquiries: To manage and respond to complaints, self-exclusion requests, or commercial inquiries, we collect your full name, address, contact number, and email address.
Career Applications: To process applications for job openings, we collect your CV and the information contained within it.
Security Reporting: To address and resolve technical issues that you report, we collect your name, email address, and any other contact details you provide.
Marketing & Merchandise (Business Partners): We may use your contact information to deliver marketing news, service updates, and corporate gifts or merchandise.

4.0 Disclosure of Your Personal Information

For the purposes stated above, we may disclose your Personal Information to the following recipients:

Any company within our Group, including its employees and sub-contractors.
Third-party entities that assist us in fulfilling our purposes, such as HR, Compliance, and Information Security departments.
Third parties that help verify the accuracy of your information, like financial institutions, if needed for self-exclusion requests.
Third parties who assist in monitoring website use to prevent fraud and collusion.
Operators, when supporting user complaints or self-exclusion requests.
Any contractors, auditors, or advisers who require access to the information for the purpose of advising us.
Any law enforcement or regulatory body that has a reasonable requirement to access your Personal Information.
Any potential investors or purchasers of our business.

5.0 Data Security

We are committed to protecting your data and have implemented robust security measures.

Data Encryption: We utilize industry-standard 256-bit SSL (Secure Socket Layer) encryption to protect all data transmitted between your device and our servers.
Network Security: Our infrastructure is protected by advanced, enterprise-grade firewalls and intrusion detection systems. We also partner with leading security firms such as ThreatMatrix and iOvation to enhance our security protocols.

6.0 International Data Transfers

Your Personal Information will be transferred to locations outside of the European Economic Area (EEA), which include Ukraine, the Isle of Man, Guernsey, and the Philippines.

When we transfer your data outside the EEA, we implement adequate measures to ensure it remains secure. This is achieved by transferring to jurisdictions recognized by the European Commission as providing adequate protection or by using Standard Contractual Clauses.

7.0 Your Rights

You have the following rights regarding your Personal Information:

A right to access the Personal Information we hold about you.
A right to receive certain Personal Information in a machine-readable format.
A right to object to data processing where our lawful basis is legitimate interests.
A right to have inaccurate Personal Information rectified.
A right to have certain Personal Information erased.
A right to lodge a complaint with your national data protection regulator.
A right to withdraw consent where we have specifically requested it.
A right to object to direct marketing.

To exercise any of these rights, please contact us at privacy@hengongbetmy.com. We will require proof of identification and aim to respond within one month.

8.0 Marketing Preferences

We will not send you unsolicited information about any third party's products or services. During the account registration process, you will be given the opportunity to choose whether to receive information about our offers and promotions.

You can update your marketing preferences at any time by clicking the "unsubscribe" link in any marketing email or by contacting our support team.

9.0 Data Retention

We retain your Personal Information for the period necessary to provide you with our services and to comply with our legal and regulatory obligations.

In cases where you request to self-exclude, we will retain this information for a maximum of 6 years from the date of the request before it is deleted.

10.0 Cookie Policy

We use "cookies," pixel tags, and similar technologies to collect anonymous information about your use of our website. A cookie is a small text file downloaded to your computer that allows us to recognize you upon your return.

We use cookies for the operation of the website, including:

Strictly Necessary Cookies: These are essential for you to navigate the website and use its features. They can be "session cookies," which are deleted after your session ends, or "persistent cookies," which remain on your device for a set period.
Functionality Cookies: These cookies remember your preferences to improve your experience.
Performance Cookies: These help us analyze how you use the site so we can make improvements.

Most web browsers have cookies enabled by default, but you can adjust your settings to block or delete them. Please be aware that if you block all cookies, you may not be able to access all or parts of our website.